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    Myanmar Market Research Report

    Beauty & Personal Care

    2017

  • OVERVIEW

    Myanmar is expected to be the fastest growing country in ASEAN and one of the fastest in the world. As the economy progresses, the middle class will grow tremendously, increasing consumer spending focused on more sophisticated and diversified products. Among the categories that will benefit most with the increasing consumer patterns is Beauty & Personal Care. Discover trends, drivers and hidden opportunities pushing the Myanmar consumer sector from on-the-ground findings and market research available in this 60+ pages report. If you are in the Beauty & Personal Care industry and is interested in the Myanmar market, our research will save you time and money. This report provides quantitative and qualitative information that will help you make informed decisions for your business, bringing insights to support your entry strategy.

  • EXECUTIVE SUMMARY

    The Myanmar Beauty & Personal Care Market Report includes:

    • Landscape of the Myanmar economy
    • Overview of the consumer market in Myanmar: relevance, general preferences, consumer behaviour, preferred buying channels, traditional vs. modern trade, local vs. foreign brands
    • Analysis of the various distribution channels for consumer products
    • Pricing comparison of 20+ brands in retail stores
    • Analysis of strategies by brand to position in the market
    • Clear illustration of the structure of the Beauty & Personal Care industry
    • Profile of the main beauty care distributors

    Examples of key questions answered by this report:

    • How much will the consumer market grow?
    • What is the allocation of consumer spending in beauty and personal care?
    • What are the key market trends and drivers?
    • What are the challenges to enter the market?
    • What are the main distribution and sales channels?
    • Who are the key distributors in the market?
    • What attributes consumers are looking for in beauty and personal care products?
    • What are the key characteristics and behaviour of local consumers?
    • Who are the international brands already present in the market?
    • What are the prices and promotions offered by the brands in Myanmar?
  • WHY BUY THIS REPORT?

    Accelerate knowledge about market characteristics.

    Gain competitive intelligence about industry players.

    Learn about industry trends, opportunities and challenges.

    Take better and faster strategic decisions regarding the Myanmar market.

  • CONTENT

    Check out the detailed table of content and examples of analysis included in this report.

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    CHAPTER 1:

    Overview of Myanmar Economy

    Page 03: Absolute and Per Capita GDP comparison in ASEAN

    Page 04: GDP composition by economic sectors

    Page 05: Economic historical and forecasted growth

    Page 06: GDP growth among frontier and emerging economies

    Page 07: Consumer growth projection

    Page 08: Demographics comparison

    Page 09: Urbanization rate and largest urban centers

    Page 10: Education and Human Development Index comparison

    Page 11: Population optimism level

    Page 12: Population optimism impacting consumption

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    CHAPTER 2:

    Consumer Market

    Page 14: Income concentration and spending distribution

    Page 15: Discretionary, semi-necessities and necessities spending

    Page 16: Consumer class growth scenarios

    Page 17: Households distribution by category

    Page 18: Growth of relevant cities

    Page 19: Preferred shopping channels

    Page 20: Reasons for choosing between Traditional and Modern Trade

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    CHAPTER 3:

    Beauty & Personal Care Sector

    Page 22: Retail and consumer goods overview

    Page 23: Retail categories: Supermarkets & Department Stores

    Page 24: Retail categories: Chain Beauty Stores & Brand Stores

    Page 25: Examples of companies & brands per category

    Page 26: Categories of malls

    Page 27: Examples of retail spaces in each category

    Page 28: Consumer preferences: product attributes & purchase channels

    Page 29: Preferred sources of information for purchase decision

    Page 30: Consumer preferences for foreign brands

    Page 31: Perception and preferences for brands per country of origin

    Page 32: Imported product origin preferences by household income level

    Page 33: Buying channel preferences by household income level

    Page 34: Key facts and insights (1)

    Page 35: Key facts and insights (2)

    Page 36: Key facts and insights (3)

    Page 37: Procedures and regulatory requirements for importation

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    CHAPTER 4:

    Competitor Analysis

    Page 39: Cosmetics and beauty brands in Tier 1 & 2 malls (1)

    Page 40: Cosmetics and beauty brands in Tier 1 & 2 malls (2)

    Page 41: Common ways to promote beauty products in Myanmar

    Page 42: Strategic alternatives for brands to position in Myanmar

    Page 43: Pricing comparison of selected products and brands (1)

    Page 44: Pricing comparison of selected products and brands (2)

    Page 45: Pricing comparison of selected products and brands (3)

    Page 46: Pricing comparison of selected products and brands (4)

    Page 47: Pricing comparison of selected products and brands (5)

    Page 48: Industry structure

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    CHAPTER 5:

    Distribution

    Page 50: Mapped categories of sales channels for beauty care products

    Page 51: Categories of sales channels covered under the report

    Page 52: Supermarkets categories

    Page 53: Modern Trade market share (considering sales floor area)

    Page 54: Modern Trade market share (considering FMCG products)

    Page 55: Retailers categories

    Page 56: Cosmetics and beauty care brands in Department Stores (1)

    Page 57: Cosmetics and beauty care brands in Department Stores (2)

    Page 58: Specialized Retailers categories

    Page 59: Examples of beauty care chain stores in Myanmar (1)

    Page 60: Examples of beauty care chain stores in Myanmar (2)

    Page 61: Key considerations when partnering with local distributors

    Page 62: Distributor analysis (1)

    Page 63: Distributor analysis (2)

    Page 64: Distributor analysis (3)

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    Myanmar Beauty Care Report 2017

    Myanmar Beauty Care Report 2017

    $600.00
    (Price in USD)

    If you are in the Beauty & Personal Care industry and is interested in the Myanmar market, our research will save you time and money. This report provides quantitative and qualitative information that will help you make informed decisions for your business, bringing insights to support your entry strategy.
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