Myanmar Market Research Report
Beauty & Personal Care
2017
CONTENT
Check out the detailed table of content and examples of analysis included in this report.
CHAPTER 1:
Overview of Myanmar Economy
Page 03: Absolute and Per Capita GDP comparison in ASEAN
Page 04: GDP composition by economic sectors
Page 05: Economic historical and forecasted growth
Page 06: GDP growth among frontier and emerging economies
Page 07: Consumer growth projection
Page 08: Demographics comparison
Page 09: Urbanization rate and largest urban centers
Page 10: Education and Human Development Index comparison
Page 11: Population optimism level
Page 12: Population optimism impacting consumption
CHAPTER 2:
Consumer Market
Page 14: Income concentration and spending distribution
Page 15: Discretionary, semi-necessities and necessities spending
Page 16: Consumer class growth scenarios
Page 17: Households distribution by category
Page 18: Growth of relevant cities
Page 19: Preferred shopping channels
Page 20: Reasons for choosing between Traditional and Modern Trade
CHAPTER 3:
Beauty & Personal Care Sector
Page 22: Retail and consumer goods overview
Page 23: Retail categories: Supermarkets & Department Stores
Page 24: Retail categories: Chain Beauty Stores & Brand Stores
Page 25: Examples of companies & brands per category
Page 26: Categories of malls
Page 27: Examples of retail spaces in each category
Page 28: Consumer preferences: product attributes & purchase channels
Page 29: Preferred sources of information for purchase decision
Page 30: Consumer preferences for foreign brands
Page 31: Perception and preferences for brands per country of origin
Page 32: Imported product origin preferences by household income level
Page 33: Buying channel preferences by household income level
Page 34: Key facts and insights (1)
Page 35: Key facts and insights (2)
Page 36: Key facts and insights (3)
Page 37: Procedures and regulatory requirements for importation
CHAPTER 4:
Competitor Analysis
Page 39: Cosmetics and beauty brands in Tier 1 & 2 malls (1)
Page 40: Cosmetics and beauty brands in Tier 1 & 2 malls (2)
Page 41: Common ways to promote beauty products in Myanmar
Page 42: Strategic alternatives for brands to position in Myanmar
Page 43: Pricing comparison of selected products and brands (1)
Page 44: Pricing comparison of selected products and brands (2)
Page 45: Pricing comparison of selected products and brands (3)
Page 46: Pricing comparison of selected products and brands (4)
Page 47: Pricing comparison of selected products and brands (5)
Page 48: Industry structure
CHAPTER 5:
Distribution
Page 50: Mapped categories of sales channels for beauty care products
Page 51: Categories of sales channels covered under the report
Page 52: Supermarkets categories
Page 53: Modern Trade market share (considering sales floor area)
Page 54: Modern Trade market share (considering FMCG products)
Page 55: Retailers categories
Page 56: Cosmetics and beauty care brands in Department Stores (1)
Page 57: Cosmetics and beauty care brands in Department Stores (2)
Page 58: Specialized Retailers categories
Page 59: Examples of beauty care chain stores in Myanmar (1)
Page 60: Examples of beauty care chain stores in Myanmar (2)
Page 61: Key considerations when partnering with local distributors
Page 62: Distributor analysis (1)
Page 63: Distributor analysis (2)
Page 64: Distributor analysis (3)
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Myanmar Beauty Care Report 2017
(Price in USD)
If you are in the Beauty & Personal Care industry and is interested in the Myanmar market, our research will save you time and money. This report provides quantitative and qualitative information that will help you make informed decisions for your business, bringing insights to support your entry strategy.Quantity
