PROJECTS DONE GLOBALLY
Below are examples of projects delivered by our team. Contact us if you want to learn more about our credentials, expertise and track record of projects in different sectors and regions.
Market Research in China for a Leading Agrochemicals Player
A global agrochemicals leader engaged SunCaged for a market research project to analyse the fruits market in China, mapping the market structure, ecosystem and industry value chain from field to table. Under the scope of the project, SunCaged also identified and qualified the most relevant fruit producers in China, cooperatives, fruit processing companies and exporters. The research combined desktop analysis with on-the-ground information gathering, with interviews with cooperatives, agriculture institutes, among other key industry players. The insights produced as an outcome of the project became key inputs for the company’s strategic planning and positioning in China.
Market Research for an Engineering Solutions Company in Asia
A prominent intra-logistics engineering and automation solutions company for airports engaged SunCaged for a market research project to evaluate the air cargo industry globally, with a deeper focus on Asia. As part of the study, SunCaged also analysed the most relevant airports in Asia, including Singapore, Hong Kong, Shanghai and Guangzhou, detailing their core characteristics, strategies and investment plans, with respective implementation timeframes. The market research report became a valuable paper to validate the company's direction and to gather support from governmental agencies and aviation authorities.
BEAUTY & PERSONAL CARE
Market Research in Myanmar in the Beauty & Personal Care Sector
A leading beauty and personal care distributor in Singapore engaged SunCaged to analyse overseas expansion opportunities into Myanmar. Our team developed a market research report covering customer behaviour and consumer power, competitor analysis, study of the retail sphere, pricing analysis, and profiling of the main beauty and personal care distributors in Myanmar. In addition, SunCaged matched the client with potential distributors and partners in Yangon, and developed 3 entry strategy alternatives suitable for the client.
Business Matching for a Singaporean Sanitaryware player in Myanmar
A Singaporean OEM and supply chain company focused on sanitaryware products hired SunCaged to support their overseas expansion plans into Myanmar. The project team managed to identify over 10 potential players and matched the client with a relevant Myanmar sanitaryware distributor and retailer. The successful outcome lead to other 2 projects to support the client in the development of 2 new brands under their product portfolio, and their entry and growth strategy into Myanmar.
Overseas Market Workshop in the Construction Sector in Myanmar
45 participants from 38 companies attended the first Overseas Market Workshop on Myanmar’s Construction sector between 14 and 19 May 2017, an initiative from Singapore Business Federation (SBF) in collaboration with the Building Construction Authority and organized by SunCaged Consulting. Over 5 days, the participants attended lectures delivered by the Myanmar Ministry of Construction, Directorate of Investment and Company Administration, Rajah & Tann, Surbana Jurong and Myanmar Constructors Entrepreneurs Association. Other highlights included visits to Thilawa Special Economic Zone and briefings by Shwe Taung Group and Keppel Land. To complement the insights shared, networking sessions were also held with the Singapore Association of Myanmar and local companies. Additional details about the programme can be found here.
Growth Strategy for a Singaporean Engineering Company in Myanmar
Singapore based company with over 20 years of experience in servicing marine & offshore, oil & gas, transportation, heavy machinery, among other industries, engaged SunCaged to support their expansion efforts into Myanmar. After performing a comprehensive market research, the project team was able to identify over 50 key players within 4 target industries, introducing over 30 companies to the client, with 5 confirmed deals by the end of the project. Additionally SunCaged developed a ROI simulation tool that enabled the client to demonstrate the benefits of their products and services "on the spot", making client acquisition more straightforward and boosting conversion rates.
Business Matching for a Singaporean Ladies Fashion Label in Myanmar
A Singaporean fast fashion brand with 3 flagship stores and strong online channels - designed and inspired by urban styles and latest trends for the asian women - wanted to expand to Myanmar, through a local joint venture partner. Based on the client’s requirements, SunCaged developed a full research to identify suitable partners, and designed a company profile, to introduce the client to the Myanmar counterparts. After 2 business matching trips, and over 14 meetings with fashion retail businesses, SunCaged team managed to match the client with a local manufacturing and fashion retail group. As a result, the client and its JV partner is setting up a store at one of the newest premium malls in Yangon in 2018, with plans to grow beyond Yangon to other Myanmar urban centers in the near future.
Entry Strategy for Ladies Fashion Shoes in India
A global ladies footwear brand engaged SunCaged for an in-depth market research and entry strategy project in India. Among the deliverables, the project team produced a country's macroeconomic overview with a deeper focus on the consumer market, a sectoral analysis about the retail, fashion and footwear industries, mapping and prioritizing the suitable shopping hubs for the client, according to optimal consumer pool and mall locations. The client followed the recommendations and setup a retail presence in India, achieving overwhelming results. Up to now the client's results in India has been consistently exceeding expectations.
Lawyers Go Global Programme in China
30 practising lawyers had their first inaugural “Lawyers Go Global” Programme in China (Guangzhou) from 8th to 12th April 2018, an initiative of the Law Society of Singapore, Enterprise Singapore and Ministry of Law, delivered by SunCaged Consulting. Lawyers had the valuable chance to visit the The High People’s Court of Guangdong Province, Guangzhou Knowledge City and their Intellectual Property Office, One Hub and Singapore Manufacturer Innovation Center. Closer relationship was fostered with Chinese lawyers and business community over networking sessions and visits to the Guangdong Lawyers Association and Guangdong General Chamber of Commerce. Details about the programme can be found here.
Market Research in Medical Technology and Instrumentation Equipment
A listed Semiconductor company in Singapore looking to expand their business engaged SunCaged for a market research project to analyse the key relevant MedTech markets globally, and to identify ready fit potential clients. The project analysed over 12 countries, including major MedTech hubs such as US and Europe. Among the deliverables, SunCaged analysed over 170 prospects and shortlisted 47 best fitted companies, designing a detailed company profile of each entity.
Market Research in Transfer Molding Equipment
Market research project to support the strategic roadmapping of a prominent Transfer Molding player with presence in Singapore and China. The deliverables included an overall diagnosis of the Semiconductor industry, with a focus on Semiconductor Equipment and Transfer Molding, detailed analysis of major competitors, current and potential clients on a global scale. The inputs of the project changed the direction of the company's strategic planning and brought actionable insights for the short, medium and long term business expansion.
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